It’s Wrapper Wednesday! Here’s a wrapper of a sweet I’ve only ever had the pleasure of trying once (so far), a Nestlé ‘Pixie Caramel’, from New Zealand.

Enjoy a ‘longer lasting chew’ with this hefty 50g slab (which is pretty big for chocolate bars these days) of caramel enrobed in dark chocolate, although fans of this chocolate bar testify that the pleasant jaw-ache associated with eating a ‘Pixie Caramel’ has diminished in recent years.

It’s a rather dainty name for a confection that promotes itself as a more substantial treat. The yellow and dark brown packaging (representing the caramel and chocolate perhaps) is so contrasting and eye catching. The subtle swirls in the I’s and two-tone background to replicate the fluid movement of soft, sweet caramel is a nice graphic element to this wrapper design. I imagine this would stand out on the shelf!

Perhaps it’s time for me to revisit this beloved kiwi treat!

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