Wrapper Wednesday: Nesquik Chocolate Bar

It’s Wrapper Wednesday, and spring is starting to…well, spring! So let’s take a look at this bright and bouncy ‘Nesquik‘ chocolate bar wrapper from Spain…

‘Nesquik’ milk chocolate

The Nestlé empire was founded in the 19th century with Henry Nestle, a German-born pharmacist who later moved to Vevey, Switzerland to pursue a medicinal career. Changing his name to Henri Nestlé in order to sound more ‘French‘, Nestlé began to develop a baby formula in an attempt to reduce the crippling infant mortality rates that plagued 1800’s Europe. In 1867 Nestlé was successful in creating a farine lactée (flour with milk), with additional sugar and flour to help nourish infants unable to breast feed. This life-saving baby product would also have a major impact on the development of solid milk chocolate…but that’s another story…

Since Nestlé began with milk-based products, flavoured powdered milk mixes (‘Nesquik’, 1948) and milk chocolate seems like a natural progression.

I stumbled across this at a local Farmfoods (a discount frozen-food retailer in the UK). Aside from how bright, bold and brand-strong this wrapper is (the design is almost identical to Nesquik chocolate cereal), the thing I found most appealing about this product were the designs printed onto the chocolate. Each section featured ‘Quicky‘ the bunny engaged in an activity such as roller blading or skateboarding.

The ‘Nesquik‘ branding may be virtually identical across all food and drink products, but little additions like the engraved chocolate comic strips add a little extra character to the brand.

You can check out my review of this chocolate in an earlier post from 2021!