It’s Wrapper Wednesday! And this one is for ‘The Maple Tooth’ – a fellow confectionery aficionado following a recent post on the Canadian classic chocolate bar, the ‘Wunderbar‘.
This Cadbury concoction includes peanut butter, surrounded by caramel and Cadbury milk chocolate and has been produced in Canada since the mid 1970’s.
Following The Maple Tooth’s post of one of their own wrappers (having not really researched this bar before) I have since learnt that one of the bar’s most memorable adverts involved a gang of Vikings finding a stash of these ‘wonderful‘ chocolate bars on the beach.
Exclaiming ‘Wunderbar‘ at their findings, we can see references to these 90’s Viking snackers on this first wrapper with a Viking horned helmet. Although historically inaccurate, the image of long-haired, horn-wearing invaders has blurred the realms of history into popular culture – wrong or not – it’s just a little fun!
Even the ‘W’ has developed prongs in reference to the Norse/European imagery of this chocolate bar!
With the very dark text and thick outlines, the combination of the typography and little horned-hat token reminds me of a varsity sports team…go Wunderbar!
You can enjoy The Maple Tooth’s collection and confectionery history finds here; https://www.instagram.com/themapletooth/?hl=en
The British Candy Connoisseur 