We’re going on a biscuit hunt!
Cadbury ‘Animals‘ are a selection of zoo-themed mini biscuits with an underbelly of Cadbury milk chocolate, and have made frequent appearances in packed lunches for a several generations since the 1970’s/80’s -now produced by Burton’s Biscuits (established 1935).
This pin badge, with its somewhat insensitive proposal, would never pass today’s PR and advertising boards, but it did attract my attention and thus has been added to my collection of confectionery clutter. I believe that this particular badge is an early piece of Animals advertising as the design coincides with a similar 1980’s advertisement.
Animals that can be ‘hunted down’ in the Cadbury jungle include Leroy the Lion, Rockodile Crocodile, Cheeko the Monkey, Swoop the Parrot and Ella Funky the Elephant along with an assortment of other menagerie friends.
What do you make of this? Is the language too cruel and provocative for today’s market? Did anyone bat an eyelid at this kind of campaign in the ’80’s?
The British Candy Connoisseur 