It’s Wrapper Wednesday! And this week features a somewhat humorous sounding wrapper…’Plopp‘ by Cloetta.
Swedish in origin, ‘Plopp‘ was created in 1949 by confectionery brand Cloetta (1862) and is a milk chocolate bar with a soft ‘swirling toffee filling‘.
I’m not sure what ‘Plopp‘ means in Swedish, if anything at all, or what is is a reference to, but to English-speaking snackers, ‘Plopp‘ definitely stands out and sticks in the mind! The wrapper is bold and simple which compliments the monosyllabic name of the bar…’Plopp‘. Done. Sorted. Just like that.
‘Plopp‘ has also been crossbred with other Swedish confectionery snacks such as ‘Gott & Blandat’* (a wine gum-type fruity mix), ‘Jungle Vrål’ (salted black liquorice) and ‘Kexchoklad‘* (a chocolate wafer bar) to create an assortment creamy chocolate tablet bars. ‘Plopp Fresh Mint’ and ‘Plopp Juleskum’ (which sounds very unpleasant, but actually is a reference to a Christmas-themed marshmallow-like sweet) are also available.
Perhaps not the most delicious sounding treat, ‘Plopp‘ is indeed a sweet, milky, tasty bite and is a cultural favourite in Scandinavia and a phonetic favourite amongst candy connoisseurs!
What’s, errm, your favourite flavour of ‘Plopp‘…?
*also featured in this week’s Wrapper Wednesday.