With Valentines Day in the rear view mirror, let’s round off the season with a ‘pinkredible‘ Ruby Kit Kat wrapper!
If you had seen last week’s Fact Friday, you might have read that ‘ruby chocolate’ was invented by a Swiss chocolate company in 2017. Controversially it has been dubbed by some as the ‘fourth’ chocolate; following the creation of dark (1847), milk (1875) and white (1930).
Swiss inventors at Barry Callebaut teamed up with Nestlé in order to release this four finger Kit Kat bar in the UK in 2018 (after a successful launch in Japan and Korea).
Blissfully unaware of this new chocolate sensation I happened upon this at a local Tesco Metro, but don’t remember seeing them around much after my initial purchase.
Unlike gold/caramelised chocolate which is still riding the coattails of popularity, I feel that ruby chocolate was a ‘flash in the pan’ – and I’m not really in a rush to try it again (although I no doubt will at some point).
I thoroughly enjoy all the ‘pinkness’ on this wrapper; and the delicate illustrations of cocoa pods and leaves at each end of the packet. The appearance of the Kit Kat was equally delightful (as illustrated). Classic crispy wafers enveloped in a thick layer of blushing pink chocolate.
Although the taste was a little too sickly for my liking, it was indeed a ‘new chocolate experience’.
Did anybody else try these before they were (mostly) discontinued? What do you think of the sweet, berry profile of ruby chocolate?